NBA Top Shot Weekly Summary (Week of 2/15/21)
NBA Top Shot reached new heights this week with historic sales volume, allowing it to reach an all-time $100m milestone, with $70m in sales just this week. With big announcements and a social media buzz that seems to be spreading like wildfire ignited by NBA players themselves, Top Shot is poised to reach even greater heights and keep breaking records with no slowing down in sight. Here's a recap of this whirlwind of a week.
February 15, 2021 (Monday)
Cool Cats Drop 2 dropped via queue and saw unprecedented demand. Around 70,000 users lined up for the 50,000 packs. The drop that was scheduled for 12 pm PST was delayed to 5 pm PST.
February 16, 2021 (Tuesday)
ESPN published an article by Brian Windhorst titled This is the future': NBA Top Shot and the dizzying world of digital collectibles.
Logan Paul talked Top Shot on his podcast.
February 17, 2021 (Wednesday)
Gary Vee tweeted about NBA TopShot.
February 18, 2021 (Thursday)
Josh Hart tweeted about NBA Top Shot, went on Discord, and announced a giveaway.
Pack Sales and Marketplace volume reached a $100m milestone.
Top Shot hosted an all-women roundtable to talk about insights and experiences on Top Shot. (Missed it? Watch the replay here)
February 19, 2021 (Friday)
Bleacher report published an article titled Inside 'NBA Top Shot,' the Digital Highlights Marketplace Worth Millions.'
During Office Hours, Top Shot announced that at the time, there were 65,000 users owning a moment and 40,000 users who have bought from the marketplace.
February 20, 2021 (Saturday)
Top Shot dropped Base Set Release 17 as a stress test, with 5,000 packs available.
Josh Hart streamed pack openings live with Matt H, and Dapper's own Roham and Jacob.(Missed it? Watch the replay here)
February 21, 2021 (Sunday)
Forbes published an article titled 'NBA Top Shot Collectibles Continues Meteoric Rise with Over $50 Million in Sales in a Week'.
JJ Redick joined the Top Shot community.
And more records broken--$20M in p2p volume in 24 hours, along with some big scoops.
Hope you were able to catch your breath with everything that happened this week. I can't wait to see what's in store in the coming days; it will be an exciting ride. What's your biggest come up this week?